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How Putting the Right Cover Image on Your Facebook Profile Will Attract New Clients For Your Business This Month

It sounds really simple, but most of the time the simplest things can be the most effective. 

When you go to your Facebook account, you have a lot of real estate to display in whats called your "cover image". Have you heard of it, if not, I am sure you have seen it. 

The cover image on your Facebook profile is a big piece of "real estate" or space on your profile to display what your business is or what offers you have for people looking for what you have to offer. 

SO WHAT DO I PUT FOR MY COVER IMAGE?

It is simple, go to a website like canvas.com (completely free) and then choose to design a easy to use template from there 100's of designs for a Facebook cover image and design your own cover image. Here look at mine.






As you can see with my cover image, it has our logo of our business on the cover image 
and a specific CTA (Call to Action) to ask the person seeing my profile to private message me if they are looking for High Qualified Leads which is what our company offers.

A couple of tips for your cover image design:

  1. If you using a profile picture of yourself, make sure it is a professional one, having professional picture can mean all the difference in getting a lead or not.
  2. If you are using a logo in your design make sure to use a logo that is one you can stretch without distorting or showing pixels in the image. A to of times you can talk to the designer or to someone who has the logo and can send you one that will stretch well for your cover image. 
  3. Lastly, make sure on all the text on the cover image is very legible. Your writing is very important in any marketing you do, it can make or break your marketing campaign if you use font that is tough to read. Make sure to use ariel font or something similar that is really easy to read (there is a reason most marketing campaigns use this type of font) and easy on the eyes to those reading it. 

Examples of what could be your offer on your cover image as a realtor, it could be finding your potential clients dream home, a loan officer could be helping people get in their dream home, or small business owner with a special offer or coupon for their customers. 

The last thing you will want to do is give your potential customers a CTA or (Call to Action). Here is what this means, you basically are telling the people who are interested what to do if you spike their interest, which could be send you an email, call you, or simply send you a message in Facebook which is what I typically recommend. 

The cover image on your profile is a great way to display and promote your business on Facebook and having this cover image changed you will start to see people reach out to you from simply reading what it is you do from your cover image. 

Take the time today, go to Canva.com and create a cover image that will attract new clients to your business week in and week out.

If you are looking to generate high qualified leads from people looking what you have to offer right now online our team of experts would love to talk to you. We have helped over 200 companies over the past year double and even triple their bottom line after a month working with us through digital marketing practices we set up for them and would love for you to be our next success story. Click on the link below to schedule a call with one of our team members and get started with your success story!

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