Watch Fritz Group owner Sidney Clevinger on the American Entrepreneur Podcast on April 2, 2018.
The Most Important Opening Line to Any Internet Lead or Any Lead for That Matter and How It is Delivered to Yield a Higher Success Rate
I often ask clients of mine this single question on our going live calls and that is, "If I handed you 25 qualified leads right now, what and how would you initiate contact with them?" The answer nine out of ten times I get back is, usually after going silent or giving me a weird look, they tell me, "Well, I would call them of course and sell them." Seems simple enough, get a lead, make a call, make a sale, right? I SHAKE MY HEAD WHILE BEATING IT AGAINST THE WALL EVERY SINGLE TIME I HEAR THIS! Here's why. First off, with any lead you get, just because you have their information does not mean they have yours or any idea of who you are, even if they opted into your ad. Since they do not know who you are you are, I would be very quick to guess they do not have your number either, so what are the odds of them answering their phone, from a number they do not know, probably in the middle of the day while your potential client is busy, right? H...
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